301 Redirect

What Does 301 Redirect Mean?

A 301 redirect is a code implementation that instructs Web browsers to automatically move from one site destination to another. In a 301 redirect, this change is made automatically, without any user activity.

Advertisements

Techopedia Explains 301 Redirect

Some experts characterize the 301 redirect as a simple change of address procedure that can be helpful when a website manager wants to move a site from one URL or domain to another. In some programming languages, users can implement a 301 redirect by modifying response headers. In languages like PHP, programmers can implement a canonical 301 redirect to implement a change for multiple pages in a domain. There’s also an Apache .htaccess redirect, where users can make changes in the root directory to achieve the 301 redirect functionality. In addition, a method within the active server pages or ASP scripts can be effective.

When implementing 301 redirects for a set of pages, experts recommend having a spreadsheet with all of the current site indexed pages and URLs. Some also warn that even perfectly implemented 301 redirects can result in short-term decreases in traffic. However, in situations where new domains can eventually profit a company or business, 301 redirects can pay off over time.

Advertisements

Related Terms

Latest DevOps Terms

Related Reading

Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…